Consumer Trends - Expectations Spread Like Wildfire
Consumer Trends - Expectations spread like wildfire. As a distributor of specialised technology products my main challenge in recent years has been to keep one eye on the competition and the other on consumer trends. In the past, this was much different because products did not change very rapidly and the focus of the sales department was more on relationships, feature benefits and price. Today, technology products evolve so quickly there is little time to adjust if you miss or ignore consumer purchasing trends. This is particularly the case if you are not in control of product development and therefore often less commercially agile. When I talk about consumer purchasing trends I mean the way in which consumers are progressively expecting products to look and to work both in a physical sense and in terms of delivery and functionality.. This is probably best explained through examples. The Experience Factor If it is a physical product then consumer...